The second-richest celebrity beauty brand of 2023 is Priyanka Chopra’s haircare firm, “Anomaly,” according to recent research that looks into the world of celebrity beauty to find out who is now the owner of the best companies in the area.
After Rihanna’s Fenty Beauty, which brought in £477.2 million, Priyanka Chopra’s company is rated second among celebrity brands with £429.
9 million in sales.
The report, which covers everything from the wealthiest to the most Googled celebrity beauty companies this year, claims that Priyanka Chopra and her hair care product Anomaly Haircare are among the largest beauty movers of 2023.
Who tops the list?
Now, Priyanka’s Anomaly and Rihanna’s Fenty cosmetics are the most expensive celebrity makeup lines. US reality TV star Kylie Jenner’s Kylie Cosmetics comes in third with sales of £301.4 million, followed by singer Ariana Grande’s R.E.M. Beauty in fourth place with sales of £70.3 million, and Selena Gomez’s Rare Beauty in fifth place with sales of £50.2 million.
The wealthiest celebrity beauty firms are listed below based on their most recent yearly sales, according to a new analysis from UK-based beauty comparison site Cosmetify. “There are numerous ways to gauge the success of a company, but money is perhaps the most crucial,” it added.
Celebrity beauty brand of 2023
“Having already been listed in the top three most successful overall beauty companies, it may come as no surprise that Fenty Beauty takes the top place as the current wealthiest celebrity beauty brand,” the researchers noted in reference to the wealthiest celebrity beauty brand of 2023, Fenty Beauty.
“Earlier this year, during her iconic performance at the Super Bowl LVII, Rihanna made headlines by showcasing the efficiency of her Fenty Invisimatte Instant Setting and Blotting Powder. This small three-second brand cameo is estimated to have increased the media brand value of Fenty by a whopping $5 million!”
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Priyanka Chopra unveiled her hair care product last year. In a 2022 interview with Vogue India, Priyanka spoke about running a beauty company.
“I’ve just lately started working on the business side of the entertainment and cosmetics industries. That forced me to distinguish between using a lot of products when sitting in the stylist’s chair and truly choosing the things that go into my hair, Priyanka had stated.
She also remembered the beginning of her own hair care experience as a youngster. As a young child, Priyanka had no hair. “Imagine, my grandma used to make me sit between her knees and give me a good, old champi.
I guess that worked,” she said.