Vodafone Portugal pioneered Facebook Watch on TV

Vodafone already offers Facebook Watch content on its television platform, becoming the first operator in Europe to integrate the service in its customers’ set-top box. Portugal is the first European country to have this service.

Facebook Watch will allow Vodafone customers to discover and connect to the videos they like the most, accessing one of the largest libraries in the world of scripted and non-scripted content from a diverse ecosystem of partners, including publishers, individual content creators and national broadcasters.

Programming ranges from news and entertainment, games and live events, in addition to content generated by celebrities and influencers. Through Facebook Watch, sports fans will also be able to access live and on the demand content from various competitions, as well as from their favorite clubs and players.

Content created in the original language of users in each market will also be accessible and easy to find on the platform. Facebook Watch will also allow Vodafone customers to watch videos shared by their Facebook contacts.

“Vodafone is committed to providing its

millions of TV Customers across Europe the widest range of exciting, fun and engaging content, and now it’s allowing them to connect to the videos they like the most through the Facebook platform”, says Alex Froment-Curtil, Chief Commercial Officer of the Vodafone Group.

Para Inês Valadas, administrator of Vodafone Portugal for the Private Business area, “Vodafone Portugal once again shows that it is at the forefront of innovation, by pioneering the launch of Facebook Watch, becoming the Group’s first market Vodafone in Europe to integrate the service into its television platform. Facebook Watch is one of Europe’s leading video content platforms and, with this launch, Vodafone continues to provide its Customers with the best TV experience, in which content diversity and quality plays a key role”.

Facebook Watch: Vodafone Portugal is a pioneer

After Portugal, Facebook Watch will be available to Vodafone TV Customers on Germany, Italy, Czech Republic and Greece, followed by other Vodafone European markets, which will be announced in due course.

With more than 20 millions of Customers in ten European markets, Vodafone TV is today one of the largest and most successful digital television platforms in Europe, providing a wide variety of video content hosted on cloud. Within the Vodafone Group, Portugal is the first market to integrate Facebook Watch.

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